HS - Construction

Hitachi Solutions commissioned a promotional video to showcase their specialized software solutions for the construction industry. The project required translating complex software functionality into visually compelling content that would resonate with construction professionals. With full creative autonomy, I was tasked with developing a concept that would bridge the digital and physical aspects of modern construction management.

I developed a visual language that merged abstract data visualization with tactile construction materials—creating a metaphorical bridge between software functionality and real-world application. This included designing data visualization elements (charts, graphs, interfaces) rendered with construction materials like brick, concrete, blueprint paper, and glass.
By applying physically-based rendering techniques, I ensured these conceptual elements maintained a tangible, authentic feel that would resonate with construction professionals. This approach transformed potentially dry software features into visually engaging, industry-specific content.